Direct Mail Advertising

Latest marketing technology, direct mail reports, trends and tips to help increase response rates and sales.

Thursday, January 3, 2008

Companies Increase Marketing Budgets for 2008

According to BtoB's "2008 Marketing Priorities and Plans" survey, 60% of marketers plan to increase budgets for 2008 with eff...

Sunday, December 30, 2007

Nearly $28 Billion Spent by Holiday Shoppers

Retail and online stores generated nearly $28 billion dollars from holiday sales from November 1 to December 27, 2007, according to ComScore...

Monday, December 17, 2007

Variable Thinking December Newsletter

Variable Thinking Wins International Award Variable Thinking was announced as a winner in the 2007 Davey Awards by the International Academy...

Monday, November 12, 2007

Business Travel Expenses Take Off in 2008

Hoteliers and Tracking Tools Benefit From Historic Highs. According to an October 2007 American Express Global Business Travel Forecast , ai...

Monday, November 5, 2007

Advantages of Personalized Direct Mail

Marketing gives a company visibility within a target market; it is how it attracts new customers and maximizes the lifetime value of existin...

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Variable Thinking: Tinley Park, Illinois, United States; Variable Thinking is a full-service direct marketing firm that conceptualizes, designs, prints, double bar codes, and tracks your targeted direct mail! Variable Thinking also offers strategic demographic lists and personalized URLs (PURLs/microsites) to further increase response rates. From start to finish, our 30,000 square foot facility is equipped to meet all of your marketing needs!

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