Thursday, January 3, 2008

Companies Increase Marketing Budgets for 2008

According to BtoB's "2008 Marketing Priorities and Plans" survey, 60% of marketers plan to increase budgets for 2008 with efforts focused on personalization and more precise targeting not only in print advertising, but also with direct mail, email and event marketing.

Of the 60% of marketers who indicated an increased budget, almost 90% of those increases will be greater than five percent. Nearly thirteen percent will be 20% or more.

The list of marketing goals for 2008, according to the report, starts with customer acquisition and includes brand awareness and customer retention. Respondents also indicated that about one-third of their marketing budgets will go to online marketing.

Nearly 50% of marketers plan to increase their spending on event marketing and plan to personalize event marketing with targeted direct mail and email sent to a smaller number of people, with the goal of obtaining more qualified leads.

Forty-nine percent of marketers stated they intend to step-up their direct mail budgets with some indicating a preference for direct marketing over large advertising campaigns.

Finally, the survey also showed that almost 70% of marketers are planning a new advertising campaign for 2008.

3 comments:

  1. 優良的LED工廠所生產的LED,是世界品質第一的LED
    裡面的員工都是穿著制服,裡面的室內設計也很優,初二十六要去香舖買香拜拜,led的網站設計空間設計更優,老板也要結婚了,所以找了婚禮錄影
    婚禮顧問內的室內設計創業加盟的那一間好多了,結婚玩要去有名的天堂鳥宜蘭民宿玩,是在宜蘭民宿
    沒錢就去汽車借款來玩好了

    車燈來看看唷!
    情趣用品對一般人來說充滿神秘動人的吸引力,許多人想一窺情趣用品究竟,卻又不敢太過接近,因為這個領域充斥著謠言與標籤、讓許多人深怕一碰及就會讓別人投射以異樣的眼光看待。

    如果大家稍微留意一下,不難可以發現一些事,大多人在逛街時對每一間情趣用品用品店的櫥窗都會向內張望後姍姍離去,有一些人卻是假裝目不斜視的走過。畢竟台灣人的觀念並沒有像國外一樣的開放,所以還無法很公開與光明正大的踏進情趣用品去選購一些情趣用品
     
    利用網路購物的方式去選購情趣用品是相當方便的一件事情,可以從網頁上獲得商品的詳細介紹而不必害羞的去詢問店員商品的使用方法,並且在商品的介紹上面也不亞於從店員那獲得的資訊,有些甚至還更詳細一些。
     
    在台灣有許多情趣用品訂購網站,從以前只有少樣的情趣用品用品到今日數百種的情趣用品看來,這種促進閨房之樂的東西已經漸漸地為人們所接受與喜愛。

    但以目前的市場來說,絕大部分的情趣用品網站皆以銷售台灣、大陸製造的情趣用品居多。原因很簡單:成本低廉,卻也因此犧牲了品質和安全性!情趣用品是直接與自己和最親密的另一半的身體接觸,為了節省一點點的金錢而選擇品質粗糙的廉價黑心情趣用品,實為相當不智的選擇。

    a片是一種藝術,媽媽說未滿十八不能看a片,看到很多人在做SEO排名沒有一定的規則,seoseo是什麼

    我想買一台二手車來開,車行的室內設計很優
    我家的室內設計很差,led自行車燈很亮
    我家在新竹搬家公司要打哪隻電話才能搬家,室內設計做最好的又是哪家
    搞不懂網路行銷是什麼!這麼多人在搞說



    因為付不起二胎房貸,所以被迫在台北搬家的十種簡單方法
    躲去清境民宿就沒人找的到人,快找搬家公司徹夜搬家,旁邊還有人拿加油棒替我加油XD
    室內設計也通通搬光好了!反正這家的室內設計設計的很棒照明也很優

    好了上專找台北搬家公司服務最好,開著車向前去吧車燈來看看唷! 

    ReplyDelete
  2. Direct mail and email marketing both play good role in business marketing. Direct mail gives an additional benefit that is visibility greatly improves the awareness of your product or service with customers. It helps to expand more sales.

    direct mail

    ReplyDelete
  3. It is really true and I agree with you...
    The list of marketing
    goals for 2008, according
    to the report, starts with
    customer acquisition and
    includes brand awareness
    and customer retention.
    Respondents also indicated
    that about one-third of their
    marketing budgets will go to
    online marketing.
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    ReplyDelete