Advantages of Personalized Direct Mail

Marketing gives a company visibility within a target market; it is how it attracts new customers and maximizes the lifetime value of existing ones. The ability to market a product or service is vital to a company's ongoing success-this is not a revelation. The struggle amongst marketing executives is never whether or not to advertise, but which marketing medium to make use of. With all the options that exist for marketing, consumers prefer personalized direct mail over other marketing options.

There are several advantages to using direct mail as your medium of choice to market your business. Direct mail is a cost effective way to target a specific market segment, while personalized direct mail adds to that medium an attention grabbing call to action.

Direct Mail and Segmenting a Market. [Read the entire article.]