Nearly $28 Billion Spent by Holiday Shoppers

Retail and online stores generated nearly $28 billion dollars from holiday sales from November 1 to December 27, 2007, according to ComScore.

With $730 million in sales Cyber Monday (November 26) once again surpassed Black Friday (November 23) by $200 million in sales. Yet both days failed to beat out Green Monday (December 10) which saw sales of $880 million.

Even after Christmas, consumers continued to take advantage of online deals, spending $545 million which is twice as much as last year.

Overall retail spending saw a twenty-one percent increase over 2006, according to ComScore.

So, the 28 billion dollar question is: What was your company's share of the $28 billion in spending? Stop watching other companies make money--resolve to market smarter in 2008!

Let Variable Thinking show you how to lower your marketing costs while more effectively reaching your target market. Get the word out about online and offline promotions to consumers most likely to buy your products and services.