For your information: Random quotes and statistics about Personalized URL (PURLs), microsites, and VIP landing pages.
Forty-Three Percent of Consumers Prefer to Respond Online
According to the Direct Marketing Association (DMA) 43% of consumers prefer to respond to an advertisement online.
30 Percent Returns are Possible
According to the article "PURLs of Wisdom", “Personalization allows direct mail, which traditionally has less than 2 or 3 percent returns to obtain returns greater than 5 percent. Some of the more effectively designed programs can achieve returns of 20 to 30 percent.”
Behavioral Marketing to Reach 3.8 Billion in Three Years
More than thirty-three percent of websites offer behavioral targeting—or relevant offers, according to “Behavioral Targeting: Advertising Gets Personal” by eMarketer.com. The same report forecasts that spending on targeted marketing will jump from 575 million in 2007 to 3.8 billion in just three years.
PURLs Plus Email Marketing Equals Huge Results!
According to a Jupiter Research report, incorporating web analytics into email campaigns increases response rates by up to 5% and open rates up to 13%!
PURLs Help Maximize Customer Value
It pays to build relationships with and market to your most profitable clients. Unisys’ top 50 clients generate 80% of the companies revenue, according to Ellyn Raferty, the VP and general manager-worldwide marketing.
Thursday, August 16, 2007
Friday, August 10, 2007
Free Marketing Webinar
Event: Free One-to-One Marketing Webinar
Date(s): Every Wed.
Time: 2:00 PM - 2:45 PM CDT
Event Details: Are you ready to implement a personalized marketing strategy that generates long-term results? Confused how to start? Variable Thinking will show you how! Attend our weekly 45-minute webinar and walk away with a clear vision on how to increase response rates and revenue while lowering your marketing costs. Learn the ins and outs of one-to-one marketing with Variable Thinking, the definitive worldwide leader in marketing technology and services.
Our complimentary webinars are held every Wednesday from 2 p.m. to 2:45 p.m. CDT. All attendees receive valuable one-to-one marketing resources.
Reserve your space now! http://www.variablethinking.com/webinar.aspx
Date(s): Every Wed.
Time: 2:00 PM - 2:45 PM CDT
Event Details: Are you ready to implement a personalized marketing strategy that generates long-term results? Confused how to start? Variable Thinking will show you how! Attend our weekly 45-minute webinar and walk away with a clear vision on how to increase response rates and revenue while lowering your marketing costs. Learn the ins and outs of one-to-one marketing with Variable Thinking, the definitive worldwide leader in marketing technology and services.
Our complimentary webinars are held every Wednesday from 2 p.m. to 2:45 p.m. CDT. All attendees receive valuable one-to-one marketing resources.
Reserve your space now! http://www.variablethinking.com/webinar.aspx
Wednesday, August 8, 2007
How to Choose a Solution Provider
If you search the phrase "marketing solution" on Google you'll be smacked with 167 million indexed pages (SERPs) that include everything from email, SEO, direct mail, and ministry marketing solutions. You'll be attracted to the pages because "marketing solution" will be all over the content and in page titles, but you'll never actually find an explanation of what a "marketing solution" is. That is why it's important to ask yourself if you're looking at a true solution--or a service.
PODI defines a solution as, "A repeatable combination of core products, services and unique knowledge that improves the economic performance and delivers ongoing value." In other words, solution providers are long-term partners who understand the needs of your business.
A true marketing solution must achieve at least one of three things: 1) fulfill unmet marketing needs; 2) provide a unique technology you can't find elsewhere; 3) offer services that would be unaffordable elsewhere.
When looking for a solution provider, it's important to make sure the company understands the needs of your company and helps you acquire, retain, and grow customers. Another important question to ask when researching companies is whether or not the solution can be replicated, or if individual services can be purchased when needed.
One example of a complete marketing solution is Variable Thinking’s Integrated Marketing Solution. All of the services are offered individually, but are most effective when used as a "solution" that includes: database marketing, personalized direct mail and email, personalized landing pages (PURLs), digital printing, direct mail fulfillment, real-time sales leads, and response tracking.
Another question to ask is if the "solution" is outsourced or provided under one roof. Variable Thinking is the only company that can provide the entire marketing solution under one roof, meaning you’re only communicating with one business partner.
PODI defines a solution as, "A repeatable combination of core products, services and unique knowledge that improves the economic performance and delivers ongoing value." In other words, solution providers are long-term partners who understand the needs of your business.
A true marketing solution must achieve at least one of three things: 1) fulfill unmet marketing needs; 2) provide a unique technology you can't find elsewhere; 3) offer services that would be unaffordable elsewhere.
When looking for a solution provider, it's important to make sure the company understands the needs of your company and helps you acquire, retain, and grow customers. Another important question to ask when researching companies is whether or not the solution can be replicated, or if individual services can be purchased when needed.
One example of a complete marketing solution is Variable Thinking’s Integrated Marketing Solution. All of the services are offered individually, but are most effective when used as a "solution" that includes: database marketing, personalized direct mail and email, personalized landing pages (PURLs), digital printing, direct mail fulfillment, real-time sales leads, and response tracking.
Another question to ask is if the "solution" is outsourced or provided under one roof. Variable Thinking is the only company that can provide the entire marketing solution under one roof, meaning you’re only communicating with one business partner.
Tuesday, August 7, 2007
Estimating Response Rates for Relevant Marketing Campaigns
Many companies know that personalizing their direct mail will increase response rates and customer loyalty, but have no way to estimate to what extent.
During the Q&A session of a recent digital printing seminar discussing personalized direct mail, a participant asked if companies experienced an average response rate increase when they switched from static to personalized direct mail.
According to James Mekis, the Director of Technology for PODI, companies are experiencing a 50% increase, or doubling response rates when they make the switch. PODI’s own data indicates that (for a relevant, personalized campaign) typical response rates range from over 3% for direct sale to 13% for loyalty campaigns.
But it takes more than personalized marketing to increase response rates and ROI. You need a relevant offer sent to a targeted mailing list. What is a “relevant offer”? According to a 2007 W. Caslon and Company report titled, “Response Rate Report: Benchmark Information for Relevant Marketing Programs” a relevant marketing piece is defined as:
“…a message about a product that the recipient needs, delivered when the recipient is ready to receive it.”
According to the Direct Marketing Association, static mailers to an existing customer database generate a 1.75% response rate on average. The next time you send out a direct mail piece to your database, why not send half static pieces and the other half personalized offers. This is an excellent way to see how one little change in your direct mail can greatly impact your bottom line.
According to PODI, “If you put together a great concept, a great design, and a great list, and make the offer really relevant, response rates can go through the roof.” Variable Thinking can help you achieve those results. Join our free strategic marketing webinar every Wednesday from 2:00 -2:45 p.m. CDT.
To register for this, or future webinar’s visit http://www.variablethinking.com/webinar.aspx.
All participants receive a free marketing toolkit which includes lead generation workbooks, personalized marketing PDF books, and other valuable resources for free.
Attend the webinar and learn more about how Variable Thinking can help you achieve:
• Higher response rates
• Greater satisfaction rates
• Faster response time
• Higher average order value
• Higher participation rates
• Higher conversion rates
• Reduced customer service complaints
• Greater understanding of product and service benefits
• Increased sales or donations
During the Q&A session of a recent digital printing seminar discussing personalized direct mail, a participant asked if companies experienced an average response rate increase when they switched from static to personalized direct mail.
According to James Mekis, the Director of Technology for PODI, companies are experiencing a 50% increase, or doubling response rates when they make the switch. PODI’s own data indicates that (for a relevant, personalized campaign) typical response rates range from over 3% for direct sale to 13% for loyalty campaigns.
But it takes more than personalized marketing to increase response rates and ROI. You need a relevant offer sent to a targeted mailing list. What is a “relevant offer”? According to a 2007 W. Caslon and Company report titled, “Response Rate Report: Benchmark Information for Relevant Marketing Programs” a relevant marketing piece is defined as:
“…a message about a product that the recipient needs, delivered when the recipient is ready to receive it.”
According to the Direct Marketing Association, static mailers to an existing customer database generate a 1.75% response rate on average. The next time you send out a direct mail piece to your database, why not send half static pieces and the other half personalized offers. This is an excellent way to see how one little change in your direct mail can greatly impact your bottom line.
According to PODI, “If you put together a great concept, a great design, and a great list, and make the offer really relevant, response rates can go through the roof.” Variable Thinking can help you achieve those results. Join our free strategic marketing webinar every Wednesday from 2:00 -2:45 p.m. CDT.
To register for this, or future webinar’s visit http://www.variablethinking.com/webinar.aspx.
All participants receive a free marketing toolkit which includes lead generation workbooks, personalized marketing PDF books, and other valuable resources for free.
Attend the webinar and learn more about how Variable Thinking can help you achieve:
• Higher response rates
• Greater satisfaction rates
• Faster response time
• Higher average order value
• Higher participation rates
• Higher conversion rates
• Reduced customer service complaints
• Greater understanding of product and service benefits
• Increased sales or donations
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