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Wednesday, October 31, 2007
Variable Thinking Wins International Design Award
Variable Thinking was announced as a winner in the 2007 Davey Awards Tuesday by the International Academy of the Visual Arts. Variable Thinkingwas among those honored for the finest creative work from the best small firms, agencies and companies worldwide. The company's website athttp://www.variablethinking.com, won a Silver Davey in the Website/Moving Images category.
The Davey Awards is judged by the International Academy of the Visual Arts (IAVA), an invitation only, 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: Sotheby’s Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, Bath & Body Works, Brandweek, Polo Ralph Lauren, ADWEEK, Alloy, Coach, iNDELIBLE, MTV, Victoria’s Secret, HBO, The Ellen Degeneres Show, Myspace.com, and many others.
“The Davey Awards exemplifies outstanding work among smaller agencies, and to be recognized for that is truly an honor,” said Variable Thinking's President and CEO, Ronald Leggero, Jr., whose vision drove the redesign of the company’s website. In addition to the Davey Award, Variable Thinking’s site is also the first to use iPhone-type technology online.
“The incredible quality and growth of entries again proves that creative excellence, fresh ideas and great conceptual execution is a hallmark of the best small agencies and firms” noted Linda Day, director of the IAVA.
Variable Thinking is a full-service direct marketing firm that conceptualizes, designs, prints, double bar codes, and tracks your targeted direct mail! Variable Thinking also offers strategic demographic lists and personalized URLs (PURLs/microsites) to further increase response rates. From start to finish, our 30,000 square foot facility is equipped to meet all of your marketing needs!
Ed Mallof, Owner/ President, Mann Marketing Agency Testimonial
“The PURL technology immediately sends leads directly to the appropriate sales rep. That means we have the customers when they are in “buy mode” plus no time is wasted figuring out who will respond to the lead. The information we receive from customers not only helps us better serve them now, but allows us to better market to them in the future. Where else can you find such a great return on investment?”
Keith Lemay, President, LeMay Cadillac, Buick, Pontiac, GMC & Medium Duty
“The PURL technology has allowed us to gather more information and build a stronger database of our customers than we ever thought was possible. In my 20 years of marketing I have never seen such valuable data. This is powerful stuff!”
Andrew Francis, President, Evergreen Kia Auto Group Testimonial
“Variable Thinking is extremely creative, highly-organized and excellent at project management which is a combination that I find extremely rare. They continually surprise me with new ideas for my marketing campaigns. They are truly a full service solution and are with us every step of the way. I am looking forward to a long and productive partnership.”
Cheryl Cepuran, Director of Marketing, Guaranteed Rate
“After searching for several online marketing solutions we found Variable Thinking. Apart from their outstanding technology and creativity, their solution has incredible functionality. Now we can track all of our campaigns responses in real-time. The marketing dashboard is so easy to use and allows us to recap our campaign at the end of the promotion and get real-time reports mid-campaign.”
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