PURLs (Personalized URLs) Statistics

For your information: Random quotes and statistics about Personalized URL (PURLs), microsites, and VIP landing pages.

Forty-Three Percent of Consumers Prefer to Respond Online
According to the Direct Marketing Association (DMA) 43% of consumers prefer to respond to an advertisement online.

30 Percent Returns are Possible
According to the article "PURLs of Wisdom", “Personalization allows direct mail, which traditionally has less than 2 or 3 percent returns to obtain returns greater than 5 percent. Some of the more effectively designed programs can achieve returns of 20 to 30 percent.”

Behavioral Marketing to Reach 3.8 Billion in Three Years
More than thirty-three percent of websites offer behavioral targeting—or relevant offers, according to “Behavioral Targeting: Advertising Gets Personal” by eMarketer.com. The same report forecasts that spending on targeted marketing will jump from 575 million in 2007 to 3.8 billion in just three years.

PURLs Plus Email Marketing Equals Huge Results!
According to a Jupiter Research report, incorporating web analytics into email campaigns increases response rates by up to 5% and open rates up to 13%!

PURLs Help Maximize Customer Value
It pays to build relationships with and market to your most profitable clients. Unisys’ top 50 clients generate 80% of the companies revenue, according to Ellyn Raferty, the VP and general manager-worldwide marketing.