Advantages of Personalized Direct Mail

Marketing gives a company visibility within a target market; it is how it attracts new customers and maximizes the lifetime value of existing ones. The ability to market a product or service is vital to a company's ongoing success-this is not a revelation. The struggle amongst marketing executives is never whether or not to advertise, but which marketing medium to make use of. With all the options that exist for marketing, consumers prefer personalized direct mail over other marketing options.

There are several advantages to using direct mail as your medium of choice to market your business. Direct mail is a cost effective way to target a specific market segment, while personalized direct mail adds to that medium an attention grabbing call to action.

Direct Mail and Segmenting a Market. [Read the entire article.]

Variable Thinking Newsletter, Oct.-Nov. 2007

Trends in Marketing

• Creating a more direct relationship with customers via your web or microsite.
  
• Delivering highly targeted leads to your sales department.
  
• Sixty-one percent of consumers prefer direct mail over any other marketing medium, according to a 2007 InfoTrends report.

Achieve the marketing results you strive for!
Variable Thinking is a full-service direct marketing firm that conceptualizes, designs, prints, double bar codes, and tracks your targeted direct mail! Variable Thinking also offers strategic demographic lists and personalized URLs (PURLs/microsites) to further increase response rates. From start to finish, our 30,000 square foot facility is equipped to meet all of your marketing needs! Request a call today!

Customer Spotlight

While other mortgage companies struggle to allocate funds for advertising, one of our newest clients is gaining market share with personalized marketing and achieving a 3% (and growing) response rate!
This could be you!
Contact us today!

MARKETING SPECIAL: Variable Thinking's PURL Marketing

Personalized direct mail with PURL services come with free web analytics and lead generation including:

• Free real-time reporting
  
• Free real-time targeted lead generation
  
• This quarter only!
  
• Find out more!

The difference between the marketing results you're achieving now and the results you strive for is Variable Thinking. So what is stopping you from moving forward? Contact Variable Thinking today and be one step closer to marketing success. For immediate assistance call 866/346-1400 or email sales@variablethinking.com.

Learn and Win!

Attend one of our free weekly marketing webinars held every Wednesday from 2:00 pm to 2:45 pm CDT, and enter to win a free three day/four night trip to the Grand Bahamas!
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Variable Thinking Wins International Design Award

Variable Thinking was announced as a winner in the 2007 Davey Awards Tuesday by the International Academy of the Visual Arts. Variable Thinking was among those honored for the finest creative work from the best small firms, agencies and companies worldwide. The company's website at http://www.variablethinking.com, won a Silver Davey in the Website/Moving Images category.

The Davey Awards is judged by the International Academy of the Visual Arts (IAVA), an invitation only, 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: Sotheby’s Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, Bath & Body Works, Brandweek, Polo Ralph Lauren, ADWEEK, Alloy, Coach, iNDELIBLE, MTV, Victoria’s Secret, HBO, The Ellen Degeneres Show, Myspace.com, and many others.

“The Davey Awards exemplifies outstanding work among smaller agencies, and to be recognized for that is truly an honor,” said Variable Thinking's President and CEO, Ronald Leggero, Jr., whose vision drove the redesign of the company’s website. In addition to the Davey Award, Variable Thinking’s site is also the first to use iPhone-type technology online.

“The incredible quality and growth of entries again proves that creative excellence, fresh ideas and great conceptual execution is a hallmark of the best small agencies and firms” noted Linda Day, director of the IAVA.

Reach Customers on a Personal Level

Increase Direct Mail Response Rates Part Two

Personalizing direct mail pieces and offers are vital to achieving any increase in direct marketing response rates. Personalization gets your targeted market's attention and immediately answers the question “What’s in it for me?” by giving customers unique offers based on their wants and needs. With fully-customized direct mail, you can make a different offer to each person on your mailing list, even use different images and text, and all in one print run. Not all printers are capable of this, so look for one that uses variable data printing and imaging software with commercial-grade digital printers.

The graphics, offers and text of each direct mail piece can be customized based on your target market's gender, income, hobbies, age, homeowner status, location, career, interests, life goals and hundreds of other criteria. The more you know about your target market's habits, hobbies, and goals, the more you can customize offers and personalize images to grab their attention. Anything that is not grabbing their attention and driving them to act is a waste of money.

The easiest way to test customized direct mail is to add a personalized image to your existing static mailer. What is a personalized direct mail image? Enter your name in the demo box at this website to see a real-time example.